“The greatest good you can do for another is not just to share your riches but to reveal to him his own.” ~ Benjamin Disraeli
The Shift in Coaching Philosophy
For years, coaching has been synonymous with correcting problems. Leaders turned to coaches when something was broken: a derailed team, poor communication, or a performance slump. Coaching was often a reactive tool.
But this ground has shifted.
Today, coaching is no longer just about what’s wrong. It’s about what could be right, or even better. The conversation is moving from “What’s the issue?” to “What’s the opportunity?” From fire-fighting to future-building.
The Shift in Action
Priya is a mid-level manager in a tech company. Earlier, she sought coaching only after a 360-degree review revealed communication gaps with her team. The goal? Address the red flags.
This year, Priya requested coaching proactively. Not because she was underperforming, but because she wanted to grow into a leadership role. Her ask was- “I want to build my presence and confidence for strategic meetings.”
No crisis. Just curiosity and aspiration.
No crisis. Just curiosity and aspiration.
Why This Matters Now
We’re seeing a wider cultural change. Here are three current trends fuelling this shift –
- Mental Health Awareness: Talking about emotional well-being is no longer taboo. Coaching, once confused with therapy, is now seen as a complementary space to explore self-awareness and agency. According to the ICF Global Coaching Study 2023, 84% of coaching clients report improved self-confidence, and 73% note improved relationships.
- AI and Automation: With machines handling more routine tasks, human potential becomes the differentiator. Organisations are investing in coaching to tap into creativity, empathy, and innovation. A Deloitte report noted that 89% of executives see coaching as a critical tool for developing future-ready leaders in an AI-enhanced workplace.
- Quiet Ambition: Post-pandemic, there’s a quieter yet stronger urge among professionals to work with purpose, not just promotions. Coaching is seen as a space to reflect, not just react. McKinsey’s 2022 survey showed that 70% of employees prioritise purpose over pay-check when making career decisions.
From Fixing to Forwarding
A client recently said during a session, “I used to think coaching was like going to the doctor when something felt off. Now I think of it like going to the gym. I go to stretch, strengthen, and show up better.” That metaphor hits the mark. Coaching is increasingly less about correcting flaws and more about expanding capacities.
Remember – Growth doesn’t always come from discomfort; often, it begins with a decision to explore who you could become.
So, consider engaging with coaching even when things are going well. Especially when they are. That’s when we often have the most leverage to grow.
We want to leave you with this question for your reflection – When was the last time you invested in your growth before it became urgent?
